EIGHT AND EAT RESTAURANT

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Acknowledgement

I would really like to express my personal deepest admiration to Kristus and all people who supported in completing this report. В I would love to express my personal gratitude toward my parents & honorable teacher Prof. Awais Khan for kind co-operation and confidence which help all of us in completing this task. My thanks a lot and appreciations also go to my friends in developing the project and those who have voluntarily helped me away with their capabilities.

Executive Summary

This record is developed to provide all of us with potential investment chance in preparing and working a medium sized family cafe offering many different food items for the general public. This project gives an insight into various aspects of planning, establishing and operating a family restaurant for common people. The doc is designed to provide relevant specifics and aid us for making the decision by giving various scientific as well as organization alternatives. A family restaurant is known as a restaurant characterized both by simply food which can be supplied quickly after placing your order, and by high service.

We have launched a new chain of restaurant named because Nine & Dine. This kind of restaurant contains almost all the varieties of meals which a buyer wants. Moreover we are presenting a new way by which customers will be delighted and attracted. Our company is giving liberty to buyers to choose ingredients of food which best suits the customer requirements that have health concerns like sugar, blood pressure, bad cholesterol etc .

This kind of restaurant is situated in liberty which can be the busiest are of Lahore. People use to opt for shopping and they need to have a lot of meal which is delicious in taste and less in price. The restaurant presents a blend of traditional and modern Pakistani, China, Italian lifestyle. Customers could have an opportunity to knowledge a moment of excellence and extreme convenience. Its quiet location provides a great choice of private, high-class, relaxed and casual cusine. This restaurant will automatically make your visit more frequent.

Table of Contents

1 . Introduction………………………………………………………….. six 1 . 1 ) Vision………………………………………………………………………. 6 1 . installment payments on your Mission……………………………………………………………………. 6 1 . three or more. Slogan………………………………………………………………………7 1 . 4. Business Model……………………………………………………….. six 2 . Situational Analysis……………………………………………….. 7 2 . 1 . Market Summary……………………………………………………. 8 installment payments on your 1 . 1 . Quantification of total market………………………………………….. 8 2 . 1 . 2 . Ansoff's Matrix………………………………………………………………….. 8 2 . 1 . 3. Segmentation……………………………………………………………………. 9 2 . 1 ) 4. Marketplace need………………………………………………………………………11 2 . 1 . five. Competitive edge……………………………………………………………….. 11 2 . 1 . 6. Market Trends…………………………………………………………………... 12 2 . 1 . several. Market Growth………………………………………………………………….. 13 installment payments on your 2 . SWOT Analysis……………………………………………………………13 installment payments on your 3. Competition………………………………………………………………. 14 2 . 4. Companies Services……………………………………………….. 12-15 2 . your five. Key Achievement Factors……………………………………………………16 installment payments on your 6. Essential issues……………………………………………………………. seventeen 3. Marketing strategy…………………………………………………. 18 3. 1 . Mission Statement……………………………………………………. 18 three or more. 2 . Advertising Objectives…………………………………………………18 a few. 3. Economical Objectives………………………………………………….. 19 3. four. Target Market………………………………………………………….. 19 a few. 5. Positioning………………………………………………………………. 20 three or more. 6. Advertising Strategies……………………………………………….. twenty-one 3. 7. Marketing Programs………………………………………………. 23 several. 8. Promoting Research……………………………………………….. 24 3. eight. 1 . Exploration questionnaire………………………………………………….. 25 3. eight. 2 . Examination of exploration questionnaire………………………………….. 28 4. Financials………………………………………………………………30 5. Conclusion……………………………………………………………. 35 6. References……………………………………………………………. thirty eight

1 . Introduction:

" A restaurant is definitely an business that will serve prepared food and beverages to be consumed around the premises”.

Restaurant means a business whose key purpose is the sale ofВ food orВ beverage to the customers. All restaurants provide nice and appealing environment...

Referrals: http://khuzemamunawar.wordpress.com/projects/fast-food-industry-analysis/

http://www.dawn.com/news/766807/growth-in-food-industry

http://sanat-o-tijarat.org/Feasibilities/198FoodFeasibility.pdf

http://www.mplans.com/pasta_restaurant_marketing_plan/situation_analysis_fc.php

http://www.slideshare.net/imadbaig/presentation-1647280