Head and Shoulders is a product of Proctor &
Gamble (P & G)
P& G is a international consumer goods company
based in Cincinnati oh., Ohio, USA
The firm was established simply by William Procter
and David Gamble in October thirty-one, 1837.
P& G established its India subsidiary " P& G
India” in 1964
serving over 600 million consumers in India Currently P& G India is present inside the following industry segments: --
Magnificence and Combing Healthcare Baby care & Family Home proper care Textile care Snacks & Pet proper care
Purpose: " Touching lives, improving life”
Women skin care
Respiratory Health care Hair color
2 . 0
SWOT analysis Strengths: -
• Set up company in India • Various brands are recognized to people • Strong distribution network • Availability of goods in different sizes
• • • •
Less expansion in country market Often lagging t. r. capital t Clinic All Clear increase in use of shampoo as a result of increase in understanding increasing real income of population will help in the growth of shampoo marketplace
• • •
Financial condition of India is not very stable because of the world economic situation and Of india political condition Indian hair shampoo market is turning out to be very competitive Other herbal products which will replace shampoo or conditioner
PESTEL Research • Political: - In case the current scenario deteriorates to political instability, then the organization may have to lessen their organization and purchases of India, thereby affecting shampoo product line.
• Economic: - Because of the expansion in the
genuine income even more people can buy premium segment shampoos like H& S.
• Social: -- Due to the social developments
and awareness persons started using shampoo more often. This will put more income to shampoo or conditioner sales. • Technological: -- No recent effects. •...
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